Teens | Tweens | College Students

HOW DO I REACH THE COLLEGE MARKET?


ADVERTISING TO COLLEGE STUDENTS

With almost $200 billion in spending power per year, the college market commands attention?and offers a unique opportunity for smart college marketers: long-term ROI.

Away from the influence of home, college students make hundreds of first-time, independent buying decisions... decisions that will influence their preferences and purchasing habits for years to come.

But creating and executing a successful college marketing plan is no simple task. The ability to engage transient and elusive college students requires specialized skills, knowledge, and capabilities.

Enter Alloy Media + Marketing.

Alloy Media + Marketing's comprehensive services and unparalleled experience continue to make us the obvious college marketing partner for outstanding companies, large and small. With the industry's widest array of tools and deepest breadth of university-centric insight, Alloy Media + Marketing targets college students in their places, on their terms, 24/7.

COLLEGE MARKETING PROGRAMS

Out-of-Home College Network: The largest and most visible network of campus-based media boards.

  • National coverage in over 8,000 middle and high schools
  • Reach over 7 million students
  • Delivers 40 million impressions/month
  • No clutter, high-traffic locations; our boards are typically the only advertising space available in participating schools
  • Targeting options available: school size, school type, demographic and geographic factors

College Newspapers: The largest network for ad placement in college newspapers.

  • 96% of college students read their college newspapers on a regular basis
  • Broad reach with a combined circulation of 11.5 million
  • Coverage through 2,000 papers at over 1,600 colleges and universities in the US, Puerto Rico, and Canada
  • Targeting options available; college size, college type, demographic and geographic factors

College Online Advertising and Promotion: The leading network of online properties for college and college-bound students.

  • Reach over 800,00 unique college students and college-bound seniors every month
  • High Level of interaction among user groups with over 90 million monthly page views
  • Well-defined user groups allows for very efficient, highly targeted messaging
  • Variety of advertising and promotional opportunities available

College Database/Direct Marketing: The most comprehensive, response-driven postal and e-mail database of college consumers.

  • Reach over 8.5 million college students
  • Broad reach with a combined circulation of 11.5 million
  • Targeting options available; college size, college type, demographic and geographic factors

College Print Advertising: Largest print vehicle network targeting graduating seniors and professionally oriented, multicultural students at some of the nation's largest universities.

  • Combined annual circulation of over 800,000
  • Network generates up to 3.9 million ad impressions, including 1.6 million specifically among multicultural audiences
  • Targeted at graduating college students and professionals, a group proven to generate additional spending of billions of dollars over their lifetime versus their less-educated peers

College Sampling: Delivering the most samples into the hands of college students.

  • Co-op, custom venue, and hand-to-hand options
  • Proven success backed by independent research; Alloy Media + Marketing sampling delivers an average:
    • +44% increase in purchasers
    • +22% increase in unaided awareness
    • 12% conversion of new/lapsed users
  • Targeting options available; college size, college type, demographic and geographic factors
  • Value-added opportunities for samples/premiums over-wrapped with custom messages and sweepstakes

College Bookstore Media and Promotion: Reach college students in a busy retail environment.

  • Reach up to 8MM students thru 1,200 bookstores on 1,000 campuses
  • Exclusive relationship with Follett College Bookstores, the leader in the college bookstore industry
  • High traffic exposure during key college life transition periods; freshman orientation, back-to-school book rush (fall and spring), holidays, book buyback, and graduation
  • Targeting options available; college size, college type, demographic and geographic factors

College Movie Screenings : Partner with entertainment powerhouses as they promote the release of major motion pictures.

  • On-campus movie screenings of major motion pictures just prior to mainstream public release
  • Reach 160 major campuses in the top 60 DMAs
  • Movies are an important entertainment activity among college students
    • 92% of college students attend movies an average of 10 times per year
    • College students spend over $800 million on movie tickets
  • Related advertising, sponsorship, sampling, and demonstration programs available

College Events: The largest provider of college co-op and custom events.

  • Co-op and custom events reaching college students both on-campus and off
  • Direct brand interaction in a fun and engaging atmosphere
  • Professional, turn-key execution

College Customer Acquisitions: Your turnkey solution for signing-up new college customers.

  • Custom, turn-key solutions for reaching college students on their turf
  • One-to-one interaction effectively communicates your product or service
  • Strong controls and pay for performance model drives effective program execution
  • Multiple college venue options deliver high-traffic exposure interaction

College Marketing Research: Customized and proprietary knowledge solutions to support your college marketing needs.

  • Proprietary research that covers all segments of the college market
  • Qualitative college consumer panels providing specific insight and continuous feedback
  • Customized consumer exploration through discovery sessions, focus groups, shopping observations and ethnographic exercises

Nightlife Media:

InSite Advertising, part of the Alloy Out-of-Home family, is one of the largest national indoor media company, providing clutter-free, uninterrupted, one-on-one advertising exposure. We strategically place ads in the restrooms and common areas of bars, nightclubs and restaurants across the entire United States. InSite places ads in striking places on walls, in entrances, above pay phones, and even in restrooms-next to mirrors, in stalls and above urinals.


Marketing to teens, youth marketing, youth events,
© Alloy Media + Marketing


Alloy Media and Marketing

From Wikipedia, the free encyclopedia.

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Viral marketing is sometimes used to describe some sorts of Internet-based stealth marketing campaigns, including the use of web logs, seemingly amateur web sites, and other forms of astroturfing to create word of mouth for a new product or service.

The term "viral advertising" refers to the idea that people will pass on and share cool and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, images, and even text.

Viral marketing is popular because of the ease of executing the marketing campaign, relative low-cost (compared to direct mail), good targeting, and the high and rapid response rate. The main strength of viral marketing is its ability to obtain a large number of interested people at a low cost. The main weakness is that sometimes messages can look like e-mail spam and this creates the risk of damaging the brand. The 'from' and 'subject' lines then become very important in order to remedy this problem; for example, when sending a link or webpage, sometimes the subject line is "(Name of person here) thought you would like this page". The receiver will then recognize the name and know that it is not unsolicited.

The most difficult task for any company is to acquire and retain a large customer base, through the use of the internet and the effects of e-mail advertising the B2C efforts have a greater impact then many other tools of marketing. E-mail generates 15% of online sales in North America and is on the increase. Viral marketing is a technique that avoids the annoyance of spam mail; it encourages users of a specific product or service to tell a friend. This would be a positive word-of-mouth recommendation. One of the most successful perspectives found to achieve this customer base is the integrated marketing communication IMC perspective.